Case Study

House of iGaming

An online course platform, taken from a half-finished build to a site that runs itself.

Where it started

House of iGaming came to me with an idea, a platform they had already signed up to, and a rough first build. Most of it was unfinished. What did exist was broken. They had the vision and they had the content — what they didn't have was a site that worked.

That's a more common starting point than people admit. Getting a platform account is easy. Turning it into something students will actually pay through is the part that stalls.

What I built

I finished it. New pages throughout, product grids so courses could be browsed properly, and carousels to surface what mattered on the page instead of burying it. Alongside that came the unglamorous half of the job: the many small fixes that turn a half-built template into something coherent.

The goal throughout was a site the client could run without me — add a course, change a price, update a page — rather than one that sent them back to a developer every time something needed changing.

How long it took

About a month, from taking it on to a finished, working site.

The result

Here is the most honest measure I can give you: they haven't needed me in months. The site has been running on its own since it was finished — no urgent calls, nothing quietly breaking in the background, no scramble before a launch.

For a platform that takes payments from students, boring is exactly the goal. I'd rather point at that than quote you a conversion percentage I can't stand behind.