Case Study · Sellfy

Uriland Studio

A children's book store on Sellfy, taken well past the point where most Sellfy stores stop.

What this one is

Uriland Studio sells The Secret of the Golden Island, a children's book set in Malta, written by Pablo Uriarte. The store runs on Sellfy with a custom domain on the front.

I should be straight about my involvement here: I am part of the book project rather than a contractor who delivered once and left. I built the store and I am still working on it — which means this is less a finished job than a store I keep pushing.

Why Sellfy needed the work

Sellfy is genuinely good at the thing it exists for: taking payment for digital and physical products without you building a shop from scratch. What it gives you by default is a competent store that looks unmistakably like a Sellfy store.

For a children's book that is a problem. The whole appeal is atmosphere — illustration, colour, the sense of somewhere worth visiting. A default template flattens all of that into a product grid.

What I built

The store itself was customized throughout: layout, typography and colour reworked around the book's illustrations rather than around the template, and extra pages Sellfy does not give you by default — an about page, a blog, a contact page.

Underneath that sit custom-coded modules written to make the store behave properly across phones, tablets and desktops, rather than merely shrink to fit them.

The puzzle game

The part I would point at first is the jigsaw puzzle page: a custom-coded, drag-and-drop puzzle game built from the book's own illustrations, running inside a Sellfy store. It is free, it keeps your progress, and it works on a phone.

It is not decoration. It is there to be found by parents searching for something to entertain a child — people who were not looking for a book yet. They arrive for a free puzzle, and the book is right there, illustrated by the same pictures they have just been assembling.

That is the kind of thing people assume a hosted platform will not let them do. Sellfy will.

How it has gone

Pablo has been very happy with the result, and visitors have gone out of their way to pass on compliments about the store — which, for a shop selling a children's book, is closer to the point than any conversion percentage I could quote you.

I have deliberately not put a sales figure on this page. I am inside the project, so anything I claimed about revenue would be marking my own homework. What I can point you at is the store itself, still running, still being improved.